Disney Channel Ratings

"Ratings Highlights for November 09 - Final National Ratings

Disney Channel Ranks as TV’s No. 1 Network in Prime for the 57th Consecutive Month in Kids 6-11 and for the 56th in Tweens 9-14

“Phineas and Feb” Stands as the Month’s No. 1 TV Series in Kids 6-11 for the 2nd Consecutive Month, and Also Ranks No. 1 in Tweens 9-14

Disney Channel Airs TV’s Top 3 Series in Tweens 9-14, and 3 of the Top 4 in Kids 6-11"

Basically, this is why Disney's bringing Rich Ross up the ranks.

Jonas Second Season

Only this blog could make me look up Jonas Brothers pictures...

As mentioned before, Disney greatest revenues come from their media studios/tv, and they love pushing franchises to their fullest.

While Disney Channel's show featuring the Jonas Brothers (Jonas), is second in sales and viewers to Hanna Montana, they've stilled gained quite a bit of popularity.

According to ABC News the show just earned its second season, as well as a second season of the short-form reality series, Jonas Brothers: Living the Dream.

The second season of Jonas will move the boys to a new location, as the characters pursue various media industries over the summer in California, getting them out of the studio and trying something new.

Hannah Montana is also getting another season - its fourth.

Possibly the easiest way for Disney to make money is coming up with one or two great franchises and using them across the board with merchandising, video games, movies, music, shows, etc.

Mickey Money

I kind of feel like my friend after she used a meal swipe to get some homeless guy some food only to come back and catch him on his cell phone.

The theme of many recent Disney articles is their desire for more revenue - from parks, new content, etc. - seemingly negatively affected by the recession and crying about it.
Looking at they're annual revenues from 1991 - 2008 (yes, it's Wikipedia, but they're cited), their revenue increases by a greater margin each year.

Last year's annual revenue topped at nearly $38 billion.

You're really suffering guys.

Anyway, the more interesting point is that nearly $16 billion of that is from Disney Media Networks. This isn't surprising when you realize this includes ESPN as well as Disney channels, ABC channels, and Radio Disney.

Here's yet another reason they moved up someone from their TV department - it's been the their most successful area.

With Rich Ross now heading the movie studios, all the additions to Disney World, revamps to all the Disney Stores and more, looks like Disney's trying to get each of it's sectors up to the level of it's Media Networks.

Disney Channel head now to lead Movie Studios

latimes.com

Rich Ross, President of Disney Channel Worldwide, is credited with saving the tv network since the 1990's with shows like Lizzie McGuire, That's So Raven, The Suite Life of Zack and Cody, Wizards of Waverly Place, and Sonny With A Chance. He's also largely responsible for the rise of Disney's current star franchises - Hannah Montana and the Jonas Brothers.

And Chief Executive Rob Iger loves some meaty franchises. Mm mmm