Marvel.com
I know, old news at this point, but better late than never.
The $4 billion deal of Disney buying Marvel isn't as confusing as many bloggers/vloggers seem to think considering Disney also owns networks ABC and ESPN; already fairly removed from the wholesome, 1950's sterile image they traditional attempt to keep.
Much, much more under the jump.
Honestly, my only worry upon hearing this was whether Disney would start to cram Marvel characters (and there are over 5,000 to choose from) into their popular Kingdom Hearts video games. I adore the beautiful and dark combination of classic Disney characters with edgy Final Fantasy ones, but adding ragtag Marvel blokes seems like too much. I mean, I love banana-strawberry smoothies, it's simple, start adding too many other fruit and you're just getting ridiculous.
The general opinion with Marvel fans seems to be negative. Some of the many Youtube vloggers are worried Disney will meddle too much with Marvel, censoring the comics' violence into oblivion. However Disney assures they won't mess with the company's projects or themes and Marvel CEO Ike Perlmutter is confident:
“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses… This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”
This can be interpreted as: Disney has lots of money, and now we can use it.
Marvel's rival, DC, is already affiliated with Warner Bros. making money available for a greater number and variety of projects. Now Marvel can match these resources.
Disney has deep enough pockets considering revenue from their Disney Princess line of merchandise already exactly covers the cost of the deal. Of course, money from the Disney Princesses is attributed to their great appeal to girls, but Disney has been struggling to have much appeal with young boys. Here's where Marvel comes in. Disney is now able to capitalize of the amazing range of Marvel comics characters in figurines, apparel, cartoons, comics etc.
As far as Marvel movie franchises, they may not be in on that for a while. Any currently existing/continuing Marvel franchise is still the property of the studio making it - as long as they keep making it. Hence, Fox announces the same day as the buyout that they're working on their next [mediocre, unnecessary] Fantastic Four movie. Likewise, Paramount has upcoming Iron Man 2, Thor, Captain America, The Avengers and one more TBA.
So far what most promises to be the messiest part of this transaction are theme parks. Universal Studios in Orlando has an entire area dedicated to Marvel characters that they adamantly declared they would keep, which they can. However any other character not already in Universal may start to show up in Disney parks. It is unclear what will happen to the planned Marvel park set for Dubai.
Sources:
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